E-books and Traditional Publishing (I)

How far is the e-book from the masses? Abstract: When the traditional publishing field is still fighting for content, packaging, and price wars, the e-book is quietly on stage. Well, when can e-book really enter the life of the Chinese people? This article discusses.
The e-book, also known as an e-book, is an electronic book that is published on the Internet at about 1/3 the price of a traditional paper book. The buyer downloads the payment by using a credit card or electronic money, and reads it offline on the computer using a reader or a dedicated browser. The e-book is different from the free online reading on the Internet. It is the latest book that was launched simultaneously with the paper version. So read it for a fee. At the same time, it is also different from CD-ROM books, but it is purchased via the Internet.
1 Features of the e-book The e-book implements the traditional way of publishing and distributing books on the Internet. Compared with traditional paper publications, it may not be perfect, but it also has a very clear advantage.
1.1 The book publishing method has changed. The emergence of e-book is a revolution in the traditional publishing industry. This is not only reflected in the leap from the paper to the electronic form of its manifestation. It has kept the book publishing industry away from traditional concepts such as paper, pages, and covers, and more importantly, it has changed the way books are published, making them want to become writers. People can simply publish their own works by simply registering on the Internet. For example, within 24 hours, publishers in the United States can obtain the copyright of a book provided by the author of Malay Islands and publish it immediately without the need for time-consuming and laborious work such as telephone contact and mailing of manuscripts.
1.2 e-books do not need to be printed, so they spread quickly. After a paper book is printed out, it needs to be stapled, dried, transported, stored, and then released to allow people to buy it. This procedure is complicated and slow. Web publishing simplifies this process and increases speed.
1.3 People can read a large number of books they like anywhere, anytime. Paper books have to be updated once every two years in the United States, where textbooks are most quickly updated. By changing to e-book, you can download and update the content of your books at any time from the Internet. Because the Internet has become a new channel for distribution and distribution of book contents, and due to the rapid development of satellite communications, foreign countries have begun to explore the use of satellite communications as a digital publishing tool.
1.4 Reading is more convenient and faster, and personal reading ability is enhanced. E-book downloaded from the Internet: can be directly read on the computer, full-text search of the directory and a keyword; can be read on the reader, and a reader can store hundreds or more of the online publication The object (currently having a maximum capacity of 1,000 pieces) reduces the physical space for readers to save books; a handheld device can save several books and can reduce the burden when traveling. Compared with paper books, e-book provides a more humanized and personalized reading, which can add a lot of dynamic things, as well as audibility.
1.5 There is no inventory, environmental issues and inconvenience to carry, and the cost is low. The e-book, mounted in a small fluorescent box, is powered by a rechargeable battery. If you run out of light, the screen will automatically light up. Font size, layout can be adjusted. Words that you don't know can be easily searched. As for what is a record, it is not a problem. It is also very convenient to carry around, weighing only about 600 grams, and the cost is only 1/3 of the paper book.
1.6 Copyright protection adopts digital signature and version locking technology to prevent illegal transmission and random copy of content.
2 Problems with e-books e-books have brought about two key changes: First, the change in the way books are published and distributed, by traditional authors - publishers - printers - publishers - The retailer - the reader's approach becomes the author (publisher) - the Internet platform (Internet bookseller) - the reader; the second most change in reading style, from the bookstore (library) - the book approach to the Internet platform (Internet Bookseller) - A handheld reader. Unfortunately, at least at present, China is rarely able to get real e-books from the web or handheld readers.
2.1 At present, there are too few e-books in the real sense in China.
There are more than 5O0 publishers and more than 8,000 magazines in China. It is definitely a big publishing country. But the cost of completing a book electronically is really too great! Yishutang is a website that specializes in e-books. They recently discovered that a book that does not have its own copyright should be put on the Internet. The only electronic cost is 800 yuan. If you want to have hundreds of millions of books, you must pay at least 800 yuan. Billion dollars, how much do you need to sell to earn the cost? In the current Chinese market, may they profit? As a result, there are few e-books in the real sense in China.
2.2 lack of uniform standards.
At present, the development of relevant technical standards for e-books has started internationally. However, this aspect is still blank in China. Now, there are more than a dozen readers newly developed by domestic companies. But with a reader, there should be a unified storage format. Therefore, all manufacturers have worked out competition around the formulation of market standards. Beijing University Founder, who is the domestic publishing technology leader, has developed a series of software called Apabi in recent years, including three sets of software: Apabi Reader, Apabi Maker, and Apabi Content Server, and started a technical standard. Defined matches. According to industry insiders, Founder, who has a solid foundation in technology and market, may become the “regulator of the e-book”.
2.3 The issue of copyright protection and the supply chain between authors, publishers, publishers and readers is the core issue of the e-book that needs to be addressed.
2.3.1 The authors require copyright and royalties.
2.3.2 For publishers, copyright and income should be guaranteed. Only readers who have purchased a book should read it on a designated machine. The e-book must be controlled and generally not provide printing rights; Making e-books requires convenient tools because paper books and e-books coexist for a long period of time; how many e-books are sold should be counted, and how many e-books sold in bookstores should also be audited; The agency should be able to easily publish and issue revised editions of e-books; multi-level distribution methods are supported, and bookstores or hair sellers should be able to pass the books to the next-level bookstores. (To be continued)

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