In 2010, it was not good for the domestic furniture industry. The state's regulation of real estate directly affected the furniture industry, and thus it also blew cold wind to the furniture materials industry. In this case, what is the living condition of the furniture leather material market? Are leather companies optimistic about the market situation? In the face of industry dilemmas, material innovation is a desirable path, but it is not a sentient being.
In 2010, it was not good for the domestic furniture industry. The state's regulation of real estate directly affected the furniture industry, and thus it also blew cold wind to the furniture materials industry. In this case, what is the living condition of the furniture leather material market? Are leather companies optimistic about the market situation? In the face of industry dilemmas, material innovation is a desirable path, but it is not a sentient being. So, what are the views of many small and medium-sized leather companies on the topic of 'material innovation'?
Leather traders: Pursuing high yields of one acre and three points In April 2010, the state introduced real estate control policies, which affected the property market transactions and thus directly affected the furniture industry. In the investigation, the reporter found that some leather companies felt pressure. At the same time, the traditional Chinese folklore concept "Widows Year", the industry's "three-year fire one return" rule, the appreciation of the renminbi and other factors seem to affect the 2010 leather market.
Source Leather (Main Top Leather): In 2010, our domestic market was affected by real estate, and the country's regulation of real estate directly affected the furniture industry. I have talked with many people in the industry, including the bosses of leather, hardware, sponges and fabric companies. Half of them are optimistic about the market in 2010, and half of them are not optimistic. The optimistic person believes that since the real estate consumption in the first half of the year is in a state of depression, in the second half of the year, according to the traditional habits of the Chinese people - 'over the New Year, living in a new house', the real estate market should be better, which will also drive furniture, to It is estimated that there will be a burst of exuberance in the market. In addition, even if the overall situation in 2010 is weaker than last year, it is normal, because the popularity of the market last year was extremely unusual. It is reasonable to say that the market in 2010 will return to the normal level of the previous year and the previous year. It won't be too bad.
Those who are not optimistic about the market in 2010 think that because the depreciation of furniture and the second purchase are three years and one cycle, the furniture industry is usually 'three years of fire once'. After last year's fire, 2010 and next year are relatively poor. Some, they think this is a normal law, and considering that the country's real estate policy is still in a high-pressure posture, the volume will be very low in the second half.
Asian new leather (mainly two-layer leather): The market for second-layer leather in 2010 should be better. Because the source of the first layer of skin is already small according to the existing skin source, the price will rise.
In the past two years, the demand for leather goods for leather and leather has been on the rise. They have an advantage in the competition for leather sources, because the profit margin of the leather and leather is relatively large, and the profit margin of the sofa leather is very low. The profit margin of the leather is one yuan to two yuan, and the goods we give to us are only six to eight hairs. They definitely tend to make shoe leather. Therefore, there are fewer and fewer skins in the top layer of the furniture industry. In this case, there is room for development in the second layer.
Shenghe artificial leather (mainly artificial leather): The regulation of real estate in 2010 has a certain impact on us, and 2010 is the 'widow year' in traditional customs. Many people in rural areas think that it is not suitable for marriage, so it also has a certain impact on the property market. , thus affecting the leather industry. However, in the long run, I am still optimistic about the domestic market.
In terms of foreign markets, I feel that the appreciation of the renminbi will have a great impact on enterprises. It is possible that many companies will close down, so I am not optimistic about foreign markets.
The domestic leather industry is dominated by small and medium-sized enterprises, which makes the domestic leather industry have certain difficulties in material innovation and industrial upgrading.
However, in many small and medium-sized enterprises, many people have realized the importance of material innovation and have already devoted themselves to it. For material innovation, they have their own experiences.
Shuangfu Leather: In terms of material innovation, there are problems that manufacturers copy each other: when a product has just been developed, few people pay attention to it. When this product is mature, some people will start to imitate you. It is inevitable.
In 2000, our company developed a two-layer leather and applied for a patent, but later it was leaked during the technology transfer. Some manufacturers began to imitate and made the product lose its competitiveness. In 2002, Shuangfu re-developed new products and invented 'textile leather'. We are not afraid of copying this product because we have equipment that others do not have. The process is easy to copy and the equipment is difficult to copy.
ASIMCO Leather: The innovative direction of the two-layer leather is to imitate high-end products. Low-end products must imitate high-end products. For example, as a consumer, it takes 20,000 yuan to buy the first layer of skin and 6,000 yuan to buy a second layer of skin. The difference is that the texture and feel of the top layer skin is better than that of the second layer. Then, if the second layer of skin can achieve the first layer The texture and feel of the skin, the consumer will choose the second layer of skin. This is the selling point of the second layer of leather. Everyone wants to make the second layer of leather into the effect of the first layer of leather, but it is never possible, it can only be close, as long as it is close to success.
On the development of products, we often discuss with the factory. Our innovative ideas are: First, according to the existing products in the market, we will improve their performance as much as possible. In the process of improvement, we will find that this product has a bottleneck that is difficult to break. At this time, we are in the top layer. , the second layer, BYCAST, PU leather various leather processing technology to see if there is any way to transfer it, for example, the PU process is transferred to the two-layer leather, to make a combination of the process; after the combination, Then look at what aspects of the product are defective and continue to improve.
Shenghe artificial leather: In the innovation of artificial leather, my personal judgment is: the replacement of products in the next two years will be faster and faster. The reason for this judgment is that I feel that the artificial leather enterprises have been increasing and the competition is becoming more and more fierce. Under this circumstance, it is necessary for enterprises to gain advantages by developing new products. Therefore, the new materials of artificial leather in the past two years will be more and more!
Sanpeng leather (mainly artificial leather): For our new product water-based PU, we have higher requirements for water-based PU buyers, because we want to guarantee the quality and brand of this new product. The price of this leather itself is not high, if there is no good manufacturer to cater to it, the market will be chaotic. Companies that lack the brand concept, and those that cannot keep up with the management, we are determined not to sell.
Source Leather: Because the whole market is not very good in 2010, many factory owners are thinking about a question: Is it a new leather product to make a breakthrough? Everyone is based on this idea, so this time to develop new styles, especially more than any furniture exhibition in previous years, the furniture exhibition in March of the previous year, usually in January or February began preparations, when developing new models every year The factory is preparing one month in advance, but the situation is different in 2010. In 2010, two months and three months before the start of development of the new model.
The key to why the product source can develop rapidly is that we are willing to invest in new product development. This is a key point. At present, the entire leather industry in China is relatively conservative. Which one can dare to innovate, it will be able to seize the opportunity and the potential for growth will be great. Of course, the risk of developing new products is relatively large, because if no one buys after making a new product, and accumulated in the warehouse for three years and five years, the living money will become dead money. Therefore, many bosses dare not invest money and dare not let go.
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