In 2012, the development of the home furnishing industry was difficult, but the wardrobe market became the industry leader with a total output value of nearly one trillion yuan. In 2013, many wardrobe companies hope to create new glory again, but this year's wardrobe market does not seem to be very strong. The whole spring is not warm, so many wardrobe enterprises are developing or changing in light or dark, with the help of route adjustment. To expand the brand market.
Take the solid wood route party : Under the market environment where the polarization is more obvious this year, more and more enterprises are promoting the solid wood wardrobe. These enterprises are focusing on the brand influence of their own originality, and vigorously carry out the key research and development of the solid wood series products to cope with Changes in the market environment seem to have achieved good results.
Take the environmental protection route : continue to advocate the concept of health, production of environmentally friendly wardrobe. Environmental protection is the most popular theme song in the home industry. Therefore, most of the wardrobe enterprises are still singing with high environmental protection. Because it caters to key consumer demand, I believe the market will be steady and rising.
Take the smart route school : When some wardrobe enterprises are taking the solid wood route, there are also a few small wardrobe enterprises taking the opportunity to embark on the intelligent route. Although there is no high-profile expansion of the big momentum, the wind is still quietly leaking. As for the market reaction, It will be time to research.
Take the innovative route : Innovation, difference, these two slogans are the loudest in the wardrobe industry in the past two years, many companies are also shouting, but only heard the sound, no action. Therefore, some companies realize that it is time for action. Therefore, they are vigorously embarking on innovative projects, and have made differences and strive to produce beautiful transcripts in horizontal development. It is good to be able to act, because the shouting will never succeed.
In 2013, a quarter of the past, although the market is not satisfactory, but there are still three-quarters of the time to strive for hard work, bid farewell to "Wenchun", greet "summer heat", the wardrobe market has ignited "star fire" "!
Source: China Wardrobe
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