Home textile entrepreneurs hot discussion on "three major strengths"

The year 2013 is the first year of comprehensive and in-depth implementation of the spirit of the 18th National Congress of the Communist Party of China. It is a crucial year for the implementation of the 12th Five-Year Plan for home textiles. The home textile industry is facing important opportunities and challenges.

At the recent work meeting of the Sixth Vice President of the China Household Textile Industry Association in 2013, Yang Zhaohua, president of the China Household Textile Industry Association, analyzed the current situation and development trend of the industry and proposed to expand domestic demand, stabilize exports, and promote Innovation is the three major strengths of the home textile industry in 2013. Representatives of the participating companies conducted a lively and in-depth discussion around these three major power points.

Both brand and quality

At the meeting of the vice president, Xue Weicheng, chairman of Luolai Home Textiles Co., Ltd., agreed and affirmed the "expanding domestic demand, stabilizing exports and promoting innovation". He said that as a bridge and link between enterprises and the government, the association has adhered to the concept of serving the home textile industry and enterprises, paving a very considerable development path for enterprises, and at the same time providing more and more help for enterprises. many. All along, the association is actively promoting the scientific and healthy consumption concept, and strive to guide consumption and stimulate consumption potential is an important pillar of the domestic textile market to achieve "expanding domestic demand."

Shi Changjia, Chairman of the Board of Directors of Jie Liya Textile Group Co., Ltd., also made a unique interpretation of “expanding domestic demand” and put forward the idea of ​​“managing its own enterprises and products and protecting its own industries and associations”. Shi Changjia said "Catch the brand, not only to grasp the brand, but also to do quality, protect the interests of consumers, guide the market, cultivate the market, and then protect the association and protect the market." He said that enterprises should start from their own, pay attention to the shaping of the brand and The improvement of product quality and the deep exploration of the domestic consumption potential of home textiles.

Zhu Weiqiang, secretary of Xucun Town, Haining City, also agreed to improve product quality and brand building as the fundamental driving force for expanding domestic demand. When talking about the inner relationship between the sofa and the sofa brand, he said that the sofa cloth is in the state of following the sofa. Consumers pay more attention to the brand of the sofa when purchasing, and rarely mention the sofa. The brand of cloth. Faced with the development bottleneck of the industry, sofa cloth enterprises need to establish a brand image, and transformation and upgrading are imminent. At the same time, Zhu Weiqiang also talked about the printing and dyeing industry that consumers are "talking about the tiger". He said that improving product quality and strict quality control are the cornerstones for increasing consumption and expanding domestic demand.

The meeting also summarized the export situation of the home textile industry in January this year: in January 2013, home textile exports reached US$3.3 billion, a year-on-year increase of 12%. While affirming this achievement, the participants expressed that “stable export” will be an important means to maintain the long-term development of the entire home textile industry. To achieve "stable export", we must actively explore the international market and diversify and resolve market risks. Of course, excellent brand and product quality are still indispensable conditions for winning foreign markets.