Architects use 3D printed furniture models to create new user experiences

It's hard to imagine what a building under construction will look like or what furniture you'll end up choosing, since people can't see the final outcome from a full-scale perspective. All they can do is wait for the keys from the decorator, who has packed everything away. But this challenge may soon be a thing of the past. Nat Ellis, the head of 3D visualization at JB Architecture, has started using 3D printing models to bring more realism to their traditional 2D blueprints.
Based in Chichester, West Sussex, JB Architecture was founded in 1999 by John Brown and has built a global reputation for delivering top-quality design, structural engineering, and planning services. Ellis’s role involves leading a team focused on enhancing the company’s 3D visualization capabilities, creating realistic images and animations for all clients. Later, he introduced 3D printing as a key tool in the process.
According to JB Architecture, using 3D printed architectural replicas has significantly improved the user experience. “Most people either don’t understand 2D drawings at all or struggle to visualize the final result without real-life examples,” Ellis explained. With 3D printing, the communication gap between architects and clients disappears. Contractors and construction teams also benefit, as they can now see detailed 1:50 scale models of furniture and structures.
JB Architecture collaborates with renowned designers like Neptune Kitchens to create furniture that fits seamlessly into the environment. This allows customers to get a realistic sense of how the space will feel once completed. The company also combines real product 3D prints with conceptual designs to offer a more personalized experience. Thanks to Ellis’s 3D printing models, customers can now mix and match furniture options and see the final look before it’s built — something that wasn’t possible before.
JB Architecture uses its AW3D HDx 3D printer to produce scaled models of buildings, floors, and furniture. With a molding size of up to 1150 cubic centimeters and a layer height of just 0.6 microns, the details are incredibly precise. The HDx features Airwolf’s patent-pending JRx hot end, which can heat up to over 315°C, making it compatible with materials like bridge nylon, nylon 645, and polycarbonate. Priced at $3,495, it offers professional-grade performance at an affordable cost.

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