It's hard to imagine what a building under construction will look like or what furniture you'll end up choosing, because people can't visualize the final result from a full-scale perspective. All they can do is wait for the keys and hope the finished product matches their expectations. That’s how it used to be—just waiting for the contractor to hand over the door after finishing the work.
But that might soon change. Nat Ellis, head of 3D visualization at JB Architecture, has introduced 3D printing models to bring more realism to the company’s 2D blueprints. This innovation helps clients better understand the final outcome before any construction begins.
Based in Chichester, West Sussex, JB Architecture (jbA) was founded in 1999 by John Brown. The firm has built a global reputation for delivering top-quality design, structural engineering, and planning services.
Ellis leads a team focused on enhancing 3D visualization, creating detailed simulation images and animations for all clients. As part of this effort, he integrated 3D printing into the workflow, allowing for physical models that bring designs to life.
Using 3D printed architectural replicas, jbA has significantly improved the user experience. “Many people don’t understand 2D drawings at all, or if they do, they struggle to imagine the final result,†Ellis explained. With 3D printing, the gap between architects and clients is bridged instantly.
Contractors and construction teams also benefit from seeing 3D printed models of furniture at a 1:50 scale. This makes it easier to plan and execute the project with greater accuracy.
JB Architecture collaborates with renowned designers like Neptune Kitchens to create realistic furniture models. These are then placed within the design environment, giving customers a clear idea of how everything will look and feel inside the space.
By using 3D printing, customers can now experiment with different furniture arrangements and see the final visual outcome—a feature that wasn’t possible before. This level of customization enhances the overall design process and customer satisfaction.
The company uses its AW3D HDx 3D printer to produce scaled models of buildings, floors, and furniture. With a maximum molded size of 1150 cubic centimeters and a print layer height of just 0.6 microns, the models are incredibly detailed.
The HDx features Airwolf’s patented JRx hot end, capable of reaching temperatures above 315°C. It works well with materials like bridge nylon, nylon 645, and polycarbonate. Priced at $3,495, it’s one of the most affordable professional-grade 3D printers available today.
This technology not only improves communication but also brings creativity and precision to the architectural design process.
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