As the saying goes, "Good steel is used on the edge of the blade." Of course, if you have money, you have to use it on the eyes. While generally paying attention to product economic awareness, do not ignore the sense of packaging economy. Everyone knows that small packaging itself is the best publicity for the product.
There are two cardboard boxes, the left side of the white light, bright colors, there is an embossed raised pattern; the right side is grayish dark, old-toned; touch up, touch the left, feel smooth, light Gently squeeze, the fingers can feel the elasticity and the crispness of the box; on the right it is rough and astringent, squeeze a little, that is, easily lose their original shape. Obviously, the left side represents a new trend in drug packaging.
The new concept that is gradually being recognized by the industry is: Do not just save money on the box. If you choose a better paperboard, you don’t have to spend more, and you may also find a new economic growth point. .
1, analytical understanding of misunderstandings: the choice of cardboard boxes mainly in the manufacturers, although we will make some recommendations. “Wang Weiping of Beijing Stace Printing Co., Ltd. is familiar with the cardboard used in various pharmaceutical packaging boxes, and her company Styler specializes in the production of cardboard boxes. According to her, many pharmaceutical companies in China have chosen relatively inexpensive white paper. As a box packaging material, mainly for cost reduction considerations.The same box, with high-grade cardboard and cheap cardboard, the average cost of each kit is about 5 cents difference, sometimes due to the different number of printing, the cost difference is also It’s a penny, but domestic companies are generally reluctant to spend more money, and generally think that they can save the province.In fact, these companies have several conceptual misunderstandings.For example, replacing high-grade cardboard with a lower-priced 300 grams of cardboard, Do not need the same number of grams, usually 250 grams can be, but domestic companies in the switch to high-grade white paper, still insisted on the choice of 300 grams of cardboard, resulting in unnecessary waste; there are companies believe that the high price of drugs before choosing high-end packaging Cardboard, for low-priced drugs, of course, use cheap cardboard; even some companies because the low-priced cardboard is not quite stiff It is not only to increase the cost, but also to be environmentally friendly.†Wang Weiping believes that the reasons for companies to walk into these misunderstandings are mainly due to the lack of awareness of the packaging economy of domestic enterprises, the insufficient degree of attention, and the health care products. The negative lessons also prompted some pharmaceutical companies to form these misunderstandings. Because some health products packaging on the market is too fancy, flashy, leading many domestic drug companies to form a box should not be too gorgeous such a concept.
In this regard, Cai Hong, the secretary general of the China Pharmaceutical Packaging Association, believes that many pharmaceutical packaging products in China are not only backward in design, but also use gray-white board paper, which uses recycled paper pulp as raw material. This is neither aesthetic nor hygienic. Some recycled paper pulp Toxic substances still exist in the packaging board. Some companies have unreasonable product packaging sizes and designs. Some color designs are not suitable for printing. In particular, companies lack attention to the rate of cardboard boxes, which has caused potential waste of funds. In this case, companies want to maintain a lower packaging cost, which will inevitably lead to further reduction of the packaging box.
2, the introduction of the concept of yield: According to professionals, the current use of cardboard for pharmaceutical packaging mainly to the recycled paper pulp as the raw material of gray white board, white board white paper and fresh wood pulp as raw materials of white cardboard. In the case of white cardboard, the market is mainly divided into two kinds: SBS and FBB. The former uses bleached chemical pulp as raw material. The two-layer structure is characterized by higher whiteness, but the stiffness and thickness of the same gram-weight paperboard are poor; The latter uses bleached chemical pulp as the surface and bottom layer of the cardboard, and the mechanical pulp as the raw material constitutes the middle layer, forming a three-layer structure of the paperboard, which is characterized in that under the same weight conditions, the thickness is high and the hardness is good. Good die cutting effect and crease effect. Because of the differences in the cardboard structure, the same thickness and stiffness of the cardboard, its weight will vary. At present, the pricing of white cardboard is based on weight, and the pricing of cartridges is based on units. That is, under the premise of the same weight of white cardboard, the thickness and stiffness of white cardboard are the same. If you choose a lower gram, Heavy, its printing area will be relatively large, and the out-of-box rate will increase, thereby reducing the cost of a single box.
For this reason, some people introduced the concept of yield: When the thickness and stiffness of white cardboard are the same, the percentage of the difference between the weights of different white cardboards is called the yield. For example, there are two types of white cardboard with the same thickness and stiffness. One of the white cardboards has a weight of 300 grams, the other has a gram weight of 270 grams, and 270 grams of white cardboard is relative to 300. In terms of white cardboard, the yield is 10%. In other words, if you choose 270 grams of white cardboard, you will get 10% more revenue.
According to Zhang Weimin, a Finnish forestry company professional, under normal circumstances, FBB compared with SBS, the yield is higher by 7% to 10%. This is mainly because the middle layer of FBB uses mechanical pulp and supports mechanical pulp fibers. Under the action, a relatively stable "Z" shaped structure was formed to ensure the stiffness of the white cardboard. At the same time, the mechanical wood pulp fiber also brought advantages of high thickness and low weight. Due to the poor quality of recovered wood pulp fibers, stiffness and thickness requirements can only be achieved by increasing grammage in order to achieve a certain degree of stiffness. In the calculation of paperboard costs, the introduction of the concept of yield will be much better than the traditional practice of cost accounting only in tonnage.
Zhang Weimin believes that in addition to the above factors, it is also very important to pay attention to the added value of high-quality white cardboard. The higher stiffness and thickness will bring good die-cutting and indentation effect to the cardboard, making the forming effect of the pillbox more stable and exquisite; for a pill box that needs to pass the automatic packaging line, it is good The performance can increase the speed of packaging and reduce the downtime and reject rate caused by poor molding of the cartridge. This is also a factor that can not be ignored in reducing the overall cost.
3, packaging to create value: In the increasingly homogeneous product homogeneity, product packaging is becoming an effective way to distinguish their products and other products. "The manager of a pharmaceutical company's supply department said.
According to Cai Hong, in recent years, with the rapid development of information technology and pharmaceutical packaging industry, the international papermaking industry has continued to infiltrate into the packaging field. According to the characteristics of different industries and the special requirements of different products for packaging, it has been developed to meet the needs of users. , personalized design, easy-to-print, crisp, economically reasonable products. The quality of medicines is closely related to the packaging process, packaging materials, and automation level of medicines. However, at present, the entire industry is still relatively primitive in the design of outer packaging and the selection of paperboard. In particular, the vast majority of domestic drugs have been sold to patients through the hospital for many years. Patients have almost no right to choose drugs, so there is no need for drug packaging. With the reform of the medical system and the implementation of drug classification management, the proportion of self-selected drugs has greatly increased, and the aesthetic packaging can have a visual impact on the consumer, creating a sense of trust in the quality of the drug, and thus increasing the desire to purchase. Therefore, pharmaceutical companies should pay enough attention to the appearance of packaging, packaging design and quality of packaging. Especially for OTC drugs, packaging will be an important means of market competition.
There are currently more than 1,800 foreign-funded pharmaceutical enterprises in China, and 80% of the world's top 50 pharmaceutical companies have taken the Chinese market. These pharmaceutical companies mainly produce Western medicine preparations, which account for more than 30% of the pharmaceutical market in China. In terms of packaging, most of them have maintained their own brand design features and packaging materials, just put on Chinese characters, still high-end, simple, with the flavor of the times. “Cai Hong believes that, by contrast, domestic companies’ OTC ​​products have fallen behind in advertising. If packaging design does not keep up, relying solely on price advantage is far from enough.
According to Wang Weiping, pharmaceutical companies with a background in foreign capital generally attach great importance to pharmaceutical packaging, because they believe that packaging is an important part of the product image, and the product's internal and external appearance should be the same. Beijing Novartis Pharmaceutical Company's packaging paperboard is selected from a European company's products. Talking about the reasons, Wang Xiaopeng, the logistics manager of the company, said that we value the supplier’s reputation and product quality first. The products used now come from the suppliers of Novartis’ European headquarters. It can meet the requirements of the headquarters for suppliers, Environmental protection, health control and other aspects are in line with international norms; followed by price factors. Domestic cardboard suppliers have price advantages, but to be recognized, additional certification fees are required.
It seems that the economics on the packaging box are quite a few questions, and it is worthwhile for pharmaceutical companies to seriously study it.
There are two cardboard boxes, the left side of the white light, bright colors, there is an embossed raised pattern; the right side is grayish dark, old-toned; touch up, touch the left, feel smooth, light Gently squeeze, the fingers can feel the elasticity and the crispness of the box; on the right it is rough and astringent, squeeze a little, that is, easily lose their original shape. Obviously, the left side represents a new trend in drug packaging.
The new concept that is gradually being recognized by the industry is: Do not just save money on the box. If you choose a better paperboard, you don’t have to spend more, and you may also find a new economic growth point. .
1, analytical understanding of misunderstandings: the choice of cardboard boxes mainly in the manufacturers, although we will make some recommendations. “Wang Weiping of Beijing Stace Printing Co., Ltd. is familiar with the cardboard used in various pharmaceutical packaging boxes, and her company Styler specializes in the production of cardboard boxes. According to her, many pharmaceutical companies in China have chosen relatively inexpensive white paper. As a box packaging material, mainly for cost reduction considerations.The same box, with high-grade cardboard and cheap cardboard, the average cost of each kit is about 5 cents difference, sometimes due to the different number of printing, the cost difference is also It’s a penny, but domestic companies are generally reluctant to spend more money, and generally think that they can save the province.In fact, these companies have several conceptual misunderstandings.For example, replacing high-grade cardboard with a lower-priced 300 grams of cardboard, Do not need the same number of grams, usually 250 grams can be, but domestic companies in the switch to high-grade white paper, still insisted on the choice of 300 grams of cardboard, resulting in unnecessary waste; there are companies believe that the high price of drugs before choosing high-end packaging Cardboard, for low-priced drugs, of course, use cheap cardboard; even some companies because the low-priced cardboard is not quite stiff It is not only to increase the cost, but also to be environmentally friendly.†Wang Weiping believes that the reasons for companies to walk into these misunderstandings are mainly due to the lack of awareness of the packaging economy of domestic enterprises, the insufficient degree of attention, and the health care products. The negative lessons also prompted some pharmaceutical companies to form these misunderstandings. Because some health products packaging on the market is too fancy, flashy, leading many domestic drug companies to form a box should not be too gorgeous such a concept.
In this regard, Cai Hong, the secretary general of the China Pharmaceutical Packaging Association, believes that many pharmaceutical packaging products in China are not only backward in design, but also use gray-white board paper, which uses recycled paper pulp as raw material. This is neither aesthetic nor hygienic. Some recycled paper pulp Toxic substances still exist in the packaging board. Some companies have unreasonable product packaging sizes and designs. Some color designs are not suitable for printing. In particular, companies lack attention to the rate of cardboard boxes, which has caused potential waste of funds. In this case, companies want to maintain a lower packaging cost, which will inevitably lead to further reduction of the packaging box.
2, the introduction of the concept of yield: According to professionals, the current use of cardboard for pharmaceutical packaging mainly to the recycled paper pulp as the raw material of gray white board, white board white paper and fresh wood pulp as raw materials of white cardboard. In the case of white cardboard, the market is mainly divided into two kinds: SBS and FBB. The former uses bleached chemical pulp as raw material. The two-layer structure is characterized by higher whiteness, but the stiffness and thickness of the same gram-weight paperboard are poor; The latter uses bleached chemical pulp as the surface and bottom layer of the cardboard, and the mechanical pulp as the raw material constitutes the middle layer, forming a three-layer structure of the paperboard, which is characterized in that under the same weight conditions, the thickness is high and the hardness is good. Good die cutting effect and crease effect. Because of the differences in the cardboard structure, the same thickness and stiffness of the cardboard, its weight will vary. At present, the pricing of white cardboard is based on weight, and the pricing of cartridges is based on units. That is, under the premise of the same weight of white cardboard, the thickness and stiffness of white cardboard are the same. If you choose a lower gram, Heavy, its printing area will be relatively large, and the out-of-box rate will increase, thereby reducing the cost of a single box.
For this reason, some people introduced the concept of yield: When the thickness and stiffness of white cardboard are the same, the percentage of the difference between the weights of different white cardboards is called the yield. For example, there are two types of white cardboard with the same thickness and stiffness. One of the white cardboards has a weight of 300 grams, the other has a gram weight of 270 grams, and 270 grams of white cardboard is relative to 300. In terms of white cardboard, the yield is 10%. In other words, if you choose 270 grams of white cardboard, you will get 10% more revenue.
According to Zhang Weimin, a Finnish forestry company professional, under normal circumstances, FBB compared with SBS, the yield is higher by 7% to 10%. This is mainly because the middle layer of FBB uses mechanical pulp and supports mechanical pulp fibers. Under the action, a relatively stable "Z" shaped structure was formed to ensure the stiffness of the white cardboard. At the same time, the mechanical wood pulp fiber also brought advantages of high thickness and low weight. Due to the poor quality of recovered wood pulp fibers, stiffness and thickness requirements can only be achieved by increasing grammage in order to achieve a certain degree of stiffness. In the calculation of paperboard costs, the introduction of the concept of yield will be much better than the traditional practice of cost accounting only in tonnage.
Zhang Weimin believes that in addition to the above factors, it is also very important to pay attention to the added value of high-quality white cardboard. The higher stiffness and thickness will bring good die-cutting and indentation effect to the cardboard, making the forming effect of the pillbox more stable and exquisite; for a pill box that needs to pass the automatic packaging line, it is good The performance can increase the speed of packaging and reduce the downtime and reject rate caused by poor molding of the cartridge. This is also a factor that can not be ignored in reducing the overall cost.
3, packaging to create value: In the increasingly homogeneous product homogeneity, product packaging is becoming an effective way to distinguish their products and other products. "The manager of a pharmaceutical company's supply department said.
According to Cai Hong, in recent years, with the rapid development of information technology and pharmaceutical packaging industry, the international papermaking industry has continued to infiltrate into the packaging field. According to the characteristics of different industries and the special requirements of different products for packaging, it has been developed to meet the needs of users. , personalized design, easy-to-print, crisp, economically reasonable products. The quality of medicines is closely related to the packaging process, packaging materials, and automation level of medicines. However, at present, the entire industry is still relatively primitive in the design of outer packaging and the selection of paperboard. In particular, the vast majority of domestic drugs have been sold to patients through the hospital for many years. Patients have almost no right to choose drugs, so there is no need for drug packaging. With the reform of the medical system and the implementation of drug classification management, the proportion of self-selected drugs has greatly increased, and the aesthetic packaging can have a visual impact on the consumer, creating a sense of trust in the quality of the drug, and thus increasing the desire to purchase. Therefore, pharmaceutical companies should pay enough attention to the appearance of packaging, packaging design and quality of packaging. Especially for OTC drugs, packaging will be an important means of market competition.
There are currently more than 1,800 foreign-funded pharmaceutical enterprises in China, and 80% of the world's top 50 pharmaceutical companies have taken the Chinese market. These pharmaceutical companies mainly produce Western medicine preparations, which account for more than 30% of the pharmaceutical market in China. In terms of packaging, most of them have maintained their own brand design features and packaging materials, just put on Chinese characters, still high-end, simple, with the flavor of the times. “Cai Hong believes that, by contrast, domestic companies’ OTC ​​products have fallen behind in advertising. If packaging design does not keep up, relying solely on price advantage is far from enough.
According to Wang Weiping, pharmaceutical companies with a background in foreign capital generally attach great importance to pharmaceutical packaging, because they believe that packaging is an important part of the product image, and the product's internal and external appearance should be the same. Beijing Novartis Pharmaceutical Company's packaging paperboard is selected from a European company's products. Talking about the reasons, Wang Xiaopeng, the logistics manager of the company, said that we value the supplier’s reputation and product quality first. The products used now come from the suppliers of Novartis’ European headquarters. It can meet the requirements of the headquarters for suppliers, Environmental protection, health control and other aspects are in line with international norms; followed by price factors. Domestic cardboard suppliers have price advantages, but to be recognized, additional certification fees are required.
It seems that the economics on the packaging box are quite a few questions, and it is worthwhile for pharmaceutical companies to seriously study it.
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